Cirio Launches Multi-Million Pound Campaign Promoting Italian Tomatoes in Tetra Pak Cartons

Italian tomato and pantry brand Cirio is promoting its extensive range of authentic Italian products in Tetra Pak cartons through a multi-million pound marketing campaign that emphasizes consumer benefits and packaging advantages. The range now available in Tetra Pak format includes Passata, various beans, Pizza sauce, Baked Beans, and authentic regional Italian pasta sauces. Tetra Pak claims the carton format saves up to 40% on shelf space compared with traditional packaging solutions. Diego Pariotti, Cirio's head of export and Chief Commercial and Marketing Officer, highlighted that the campaign showcases both exceptional product quality and practical packaging advantages delivered to consumers. He emphasized that Cirio farmers take immense pride in their products, and premium packaging further enhances that satisfaction. The move reflects growing consumer demand for sustainable, space-efficient packaging formats while maintaining product quality and authenticity in the competitive Italian food market.