MindFire and Sylvamo Partner for USPS Promotions Workshop

MindFire, Inc., a leading direct mail marketing automation platform, announced a hands-on workshop sponsored by Sylvamo Corporation on January 22, 2026. USPS Program Manager Carl Boettner will demonstrate the Business Customer Gateway, joined by postal experts sharing 2026 promotional insights.​

Sylvamo's exclusive sponsorship underscores its commitment to equipping direct mail marketers with USPS promotion knowledge, including 10% Catalog Insights discounts. The session builds on the November webinar "Maximize Your 2026 Mail ROI with our USPS Promotions Playbook," shifting from strategy to implementation.​

MindFire President Dave Rosendahl will moderate, featuring Boettner's BCG demos alongside BCC Software EVP Chris Lien's ROI analysis. Coverage includes enrollment/registration distinctions, Mailing Promotions Portal walkthrough, and bulk upload features.​

Sylvamo Sales Manager AJ Layo emphasized removing technical barriers: "When marketers successfully utilize USPS promotions, the entire direct mail ecosystem benefits." The free workshop targets print service providers and marketers at 11:00 AM ET. Registration details appear via provided link.​