MM Kwidzyn Renames Packaging Kraft Paper Brand to MM Polar

The packaging kraft paper market evolves rapidly, requiring manufacturers to balance high quality, environmental responsibility, and transparent portfolio structures. MM Kwidzyn announces a significant change: from January 2026, the IPACK® brand transitions to MM POLAR®, with IPACK® STRONG PRO rebranded as MM POLAR® STRONG. This aligns with MM Group's strategy to streamline brand architecture and unify product communication across its operations. Markus Nöcker, Vice President Sales PKP and UFP for MM Kwidzyn mill, explains: “The introduction of the MM POLAR® brand goes far beyond a simple name change. It marks the creation of a new umbrella brand that combines the mill’s expertise with a clear vision for future development. A portfolio structure built around MM POLAR® provides a solid framework for expanding the offer and implementing innovations in an organised, sustainable manner that fully aligns with market trends. This serves as a foundation for future solutions that will further strengthen MM Kwidzyn’s position in the kraft paper market.” MM POLAR® maintains the established kraft paper qualities from MM Kwidzyn—strong, smooth, and versatile—for applications like paper bags, food packaging, dry goods, retail, and flow-pack solutions. It holds ISEGA and PZH certifications, ensuring compliance with food contact standards for reliable food industry use. Customers benefit from clearer portfolio navigation and simpler selection, while quality and converting performance remain unchanged. From the mill's standpoint, the shift to MM POLAR® increases development agility and market responsiveness. It supports scalable growth in line with MM Group's long-term objectives. The rebranding reinforces MM Kwidzyn’s commitment to quality branding, innovation, and sustainability.​