PAPELMATIC Spain Boosts Brand Identity with Customized Napkins

PAPELMATIC, a family-owned Spanish company founded in 1965 and part of the PAPELMATIC Group, emphasizes customized napkins as a key communication tool for enhancing brand identity and values. Integrating logos, corporate colors, and brief messages on everyday items used in offices, restaurants, and events, PAPELMATIC helps reinforce consistent brand experiences. The company highlights the importance of napkin materials—virgin cellulose for cleanliness and professionalism, recycled for sustainability, and natural paper for authenticity—combined with various finishes to evoke different brand sensations such as order, comfort, and elegance. Available in multiple sizes and ply options, the napkins use food-safe inks to ensure safety without sacrificing aesthetics. PAPELMATIC aims to turn a simple gesture like using a napkin into a meaningful brand touchpoint that conveys coherence, quality, and customer respect.