Clean Nara Revamps Bosomi Baby Wipes Lineup With Focus on Safety and Product Differentiation

Clean Nara announced a full renewal of four products under its Bosomi baby wipes brand, reorganizing the lineup to better align with consumer demand for safety, usability, and product clarity.

The company said the обновление introduces clearer segmentation across three categories—Premium Care, Daily Type, and Hypoallergenic Safe—allowing consumers to select products based on intended use and the skin type of infants and toddlers. The renewed lineup includes Bosomi Action Play, Bosomi Fun & Play, Bosomi Easy Play, and Bosomi 13-Free Safe.

According to Clean Nara, the обновление emphasizes strengthened safety standards across all products. The wipes have undergone skin irritation testing and verification processes confirming the absence of harmful substances and heavy metals. The products also use purified water managed to drinking water standards.

Each variant is positioned for specific use cases. The premium Bosomi Action Play features thick embossed fabric and avocado extract for effective cleaning in high-soiling situations, while Bosomi Fun & Play incorporates hyaluronic acid to help maintain skin moisture. The daily-use Bosomi Easy Play contains aloe vera leaf extract and is offered in larger pack sizes for frequent use. The hypoallergenic Bosomi 13-Free Safe excludes 13 chemical ingredients to support sensitive skin.

The company added that environmental considerations were incorporated into the redesign, including the use of recycled plastic for 50% of wet wipe caps.

To mark the relaunch, Clean Nara will hold a promotional discount event for the four products through its official online store, Kkeukkeuthan Nara Mall, until May 30.

A company official said the обновление aims to reduce inconvenience in real-world usage and provide clearer selection criteria, adding that Clean Nara plans to continue expanding its portfolio of baby care products.