Essity Colombia Launches New Pequeñín Dermo Protection Baby Wipes

Essity Colombia introduced the new Dermo Protection wet wipes from the Pequeñín brand, expanding its portfolio in the baby care segment.

According to the company, the product was developed to offer not only cleansing but also comprehensive skincare from day one. The 3-in-1 formula helps to moisturize, soften, and protect, helping to maintain healthy skin with daily use.

The wipes are dermatologically tested, alcohol-free, and made with a soft fabric, ideal for sensitive skin. According to the company, each application provides deep cleansing and leaves a protective layer that promotes skin softness.

With this launch, Essity reinforces its strategy in the Colombian hygiene and personal care market, consolidating its presence in the children's category through the Pequeñín brand.