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Iconex Expands Capabilities in Las Vegas with Addition of Heartland Label Printers
PAPER INDUSTRY NEWS
Jino John
9/30/20262 min read


Iconex, an M2S Group company and leading provider of innovative variable information labels, announced that it will relocate its Heartland Label Printers Rancho Cucamonga, California, facility to Las Vegas later thisyear.
Iconex, which acquired Heartland Label Printers in August 2026, will build a new labels operation at an existing M2S Group site that it shares with sister company Nekoosa. The move will streamline operations and expand the capabilities and expertise availableto customers. Operations at the Las Vegas site will continue as usual.
“Expanding operations in the Las Vegas facility is a significant step in our growth trajectory,” said Rob Epler, president of Iconex. “The move allows us to capitalize on the resources and expertise within the M2S Group family of companies, while continuingto serve and grow with our customers.”
Iconex expects Heartland’s Las Vegas facility to be operational by the end of the year producing direct thermal, thermal transfer, linerless, and specialty variable-information labels.
“We are incredibly grateful to our dedicated team of professionals in Rancho Cucamonga,” said Joe Audette, executive director of Heartland Label Printers, an Iconex division. “Their hard work and commitment to excellence have positioned us well for the future,and we look forward to building on that foundation.”
The move firmly establishes a West Coast presence for Iconex, by using an existing site to accelerate operations and provide for customer needs.
For more information, visit Iconex.com.To learn about career opportunities at Iconex, Heartland, and the broader M2S Group companies, visit Iconex.com/careers.
About Heartland Label Printers
Founded in 1990, Heartland Label Printers is a leading manufacturer of stock and custom-printed direct thermal and thermal transfer labels. The company operates manufacturing facilities in Little Chute, Wisconsin, and Rancho Cucamonga, California, enablingit to serve customers efficiently across North America. Heartland has earned a strong reputation for quality, service, and reliability, supplying a diverse customer base through both direct relationships and distribution partners throughout the United States,Canada, and the Caribbean.
About Iconex
Iconex®, an M2S Group company based in Morristown, Tenn., is a leading provider of variable information label solutions that help organizations streamline operations, improve productivity, enhance customer experiences, increase accuracy, and advancesustainability goals. A tradition of innovation dating back to 1887 laid the foundation for an extensive portfolio including Sticky Media™, MAXstick™, and other patented lined and linerless labeling technologies trusted by the world’s largest brands. Iconexserves the quick-service restaurant, hospitality, grocery, retail, pharmacy, e-commerce, logistics, and manufacturing markets with innovative labeling solutions that drive efficiency and measurable business results.
About M2S Group
M2S Group is a North America-headquartered global leader in material science and high-performance solutions. Through its industry-leading business units: Iconex, Decorative Films, Appvion, and Nekoosa, the company delivers innovative products including variableinformation labels, functional and aesthetic window films, direct thermal paper and films, specialty print media, and beyond. Powered by our 1,300+ team members across the globe, M2S Group combines strong partnerships, focused innovation, relentless commitmentto sustainability, and operational excellence to shape the future of materials and enhance the way people experience everyday life.
