Iconex Introduces Patent-Pending RFID Linerless Label Technology

Iconex, an M2S Group Company and global leader in innovative labeling solutions and linerless technology, today announced the launch of its patent-pending Iconex Connect RFID linerless label, a breakthroughinnovationthat combines the sustainability and operational efficiencies of linerless labels with the intelligence of RFID.

Designed for logistics, distribution, e-commerce, retail, and food/grocery operations, the new solution helps organizations improve supply chain visibility, automate data collection, reduce waste, and increase operational efficiency, all within a single labelformat.

"At Iconex, we are constantly looking for ways to help our customers operate smarter, faster, and more sustainably," said Rob Epler, President of Iconex. "Our patent-pending Iconex Connect RFID linerless technology represents a groundbreaking advancement fortheindustry, bringing together two technologies – linerless labels and RFID – in a way that improves operational efficiency while immediately advancing sustainability goals. This game-changing innovation was driven by listening to the voice of our customers,respondingto market needs, and utilizing the expertise and creativity of all our Iconex team members.

The new RFID linerless label launches the Iconex Connect brand with RFID, providing customers with both linerless and lined labels. RFID linerless labels expand the RFID industry’s capabilities, giving customers a new solution that is purpose-built for whereprocessoptimization, sustainability, and traceability are equally important.

"RFID linerless labels represent an innovation in the labels space not seen to date,” said Barb Campbell, Director of Product Management at Iconex. "Combining RFID and linerless technologies creates significant opportunities across a wide range of applications.Ouradvanced linerless adhesive technologies, including gap and pattern designs, help reduce adhesive buildup and printer jams, while eliminating liner waste and enabling more labels per roll. Paired with the visibility and intelligence of RFID, the operationalandsustainability benefits are tremendous."

With more than 130 years of innovation and leadership in variable information label technologies, Iconex continues to invest in next-generation solutions that help customers improve accuracy, reduce waste, and unlock greater value from their operations.

About Iconex

Iconex, an M2S Group company based in Morristown, Tenn., is a leading provider of variable information label solutions that help organizations streamline operations, improve productivity, enhance customer experience, increase accuracy,andadvance sustainability goals. A tradition of innovation dating back to 1887 laid the foundation for an extensive portfolio including Sticky Media™, MAXstick™, and other patented lined and linerless labeling technologies trusted by the world’s largest brands.Iconexserves the quick-service restaurant, hospitality, grocery, retail, pharmacy, e-commerce, logistics, and manufacturing markets with innovative labeling solutions that drive efficiency and measurable business results. To learn more, visit www.iconex.com.

About M2S Group

M2S Group is a North America-headquartered global leader in material science and high-performance solutions. Through its industry-leading business units: Iconex, Decorative Films, Appvion, and Nekoosa, the company delivers innovative products including variableinformationlabels, functional and aesthetic window films, direct thermal paper and films, specialty print media, and beyond. Powered by our 1,300+ team members across the globe, M2S Group combines strong partnerships, focused innovation, relentless commitmentto sustainability,and operational excellence to shape the future of materials and enhance the way people experience everyday life.