ITC Sunfeast Farmlite Launches 100% Paper-Based Outer Packaging

ITC Sunfeast Farmlite, part of ITC Foods' wholesome biscuits lineup, introduced its Sunfeast Farmlite Digestive Biscuit Family pack featuring 100% outer paper bag packaging. This marks an industry-first in the biscuit sector, positioning the brand as a pioneer.

Sunfeast Farmlite leads as the initial brand adopting full outer paper packaging. Design ergonomics prioritize consumer ease, visual appeal, and practicality. The development supports efforts to cut plastic use and promote eco-conscious buying habits.

Current shoppers value wellness, nutrition, and brands with environmental accountability. Sunfeast Farmlite addresses these demands through the updated packaging.

Ali Harris Shere, Chief Operating Officer for Biscuits & Cakes Cluster at ITC Foods Division, remarked, "We believe that we have to be not only agile, consumer focused and innovative, but also purpose-driven. The launch of first-ever outer bag made from 100% paper is a significant step towards the brand's commitment to promote sustainable packaging. Consumers too are increasingly becoming more conscious of responsible choices and we are committed to providing them with products in packaging that are sustainable. This is an industry-first initiative and plans are underway to adopt this packaging for other biscuit products in due course of time."​