Koehler Paper Launches Campaign to Promote Flexible Packaging Papers

Koehler Paper has launched a new campaign aimed at promoting its range of flexible packaging papers as alternatives to plastic-based materials, targeting brand owners and converters seeking sustainable solutions.

The campaign highlights Koehler Paper’s portfolio of recyclable packaging papers designed for applications such as pouches, sachets, and other flexible formats. The company said the products are intended to replace conventional plastic packaging in sectors including food and consumer goods.

According to the company, the packaging papers are engineered to offer functional properties such as barrier performance and heat-sealability, enabling their use in applications that traditionally rely on plastic laminates. The materials are also positioned as compatible with existing converting and filling processes.

Koehler Paper stated that the campaign focuses on raising awareness of paper-based alternatives amid increasing regulatory and consumer pressure to reduce plastic waste. The company emphasized the recyclability of its products within existing paper recycling streams.

The initiative forms part of Koehler Paper’s broader strategy to expand its presence in the flexible packaging segment and support the transition toward fiber-based packaging solutions.

The company is part of the Koehler Group, which operates across paper production and renewable energy.