Koehler Paper Showcases Greenium Brand Relaunch at Vienna Event with Lenzing Papier

Koehler Paper and Lenzing Papier presented the relaunch of Koehler Paper’s greenium product range during a joint event in Vienna, highlighting the role of premium recycled paper in brand communication and packaging applications.

The event, titled “More Sense for Stronger Brands,” focused on how companies can combine high-quality recycled paper with brand-building strategies. Greenium is Koehler Paper’s portfolio of premium recycled paper products designed for exclusive branding and packaging uses.

According to Koehler Paper, the greenium range is produced from 100% secondary fibers and is intended to deliver premium visual appearance, tactile qualities, and processing performance while supporting responsible use of materials and resources.

A keynote presentation by Olaf G. Hartmann emphasized the importance of multisensory brand experiences. He noted that tactile interactions are becoming increasingly important for brand differentiation and emotional engagement, even in an increasingly digital marketplace.

The event also featured presentations from Udo Hollbach, Managing Director of Koehler Paper’s Greiz mill, and Ernst Brunbauer, Managing Director of Lenzing Papier. Drawing on practical applications, the speakers discussed how circular economy principles, recycling, and upcycling can be implemented without compromising product quality.

Koehler Paper said the event demonstrated that premium quality and responsible material management can be combined to create new opportunities for brand development. The company positions its greenium portfolio within this market segment, targeting brands seeking both sustainability and high-quality presentation.

The event brought together representatives from across the value chain to explore how recycled paper products can contribute to stronger brand identities while supporting circular economy objectives.