Lecta Launches Creaset RG For Yoghurt Banderoles: A Small Surface With Strategic Impact

A one-side coated gloss paper engineered to combine shelf appeal, converting efficiency and reliable performance in chilled dairy environments.

In today's highly competitive dairy market, yoghurt brands are required to combine product excellence with strong on-shelf differentiation. Premium formulations, plant-based alternatives, and the increasing number of SKUs are reshaping the category and intensifying competition at the point of sale.

In this context, the yoghurt banderole — often perceived as a simple functional element — becomes a strategic element for communication and performance. It must attract attention, clearly convey the product promise, and ensure reliable performance under cold, moist conditions, while maintaining efficiency in high-speed converting processes.

Creaset RG is a one-side coated gloss paper specifically developed for hot-melt wrap-around labels and particularly suited to yoghurt banderoles. It delivers:

• Excellent printability and sharp color definition

• High gloss surface for enhanced shelf appeal

• Optimal stiffness for smooth machine runnability

• Reliable resistance in chilled environments

By combining visual impact with technical reliability, Creaset RG helps converters and brand owners to achieve packaging solutions that perform across the entire value chain.

In a crowded dairy aisle, competitive advantage can come down to just a few centimetres of paper. Because innovation is not only about the recipe — it is also about how it is presented.