Metsä Group Appoints Maria Mroué As Vice President Of Communications And Brand

Metsä Group, a leading European producer of pulp, paperboard, and sustainable wood products, has appointed Maria Mroué as Vice President, Communications and Brand, effective immediately to strengthen global messaging amid expanding bioeconomy initiatives. Mroué brings extensive experience in strategic communications, brand management, and stakeholder engagement within forestry and sustainable materials sectors, positioning her to lead Metsä's narrative on circular economy advancements and ESG performance. The appointment supports Metsä Group's growth strategy, including new pulp mills, paperboard innovations, and renewable energy projects serving packaging, printing, and tissue markets worldwide. Her role will enhance corporate reputation, investor relations, and market positioning as demand rises for traceable, low-carbon fiber solutions.​