Navigator Company Launches Amoos Fresh Toilet Paper Featuring Microplastic-Free Fragrance Technology

The Navigator Company has launched Amoos Fresh, a new scented toilet paper featuring its proprietary Air Sense™ technology, designed to gradually release fragrance during use through a microplastic-free microencapsulation system.

According to the company, the technology was developed over several years by RAIZ – Forest and Paper Research Institute in collaboration with Navigator’s tissue business teams. The solution combines fragrance performance with safety and sustainability by eliminating the use of microplastics while maintaining the scented experience.

The company said the Air Sense™ technology enables the controlled release of fragrance throughout product use without relying on conventional microplastic-based encapsulation methods.

The launch of Amoos Fresh forms part of Navigator’s strategy to develop higher value-added tissue products that respond to changing consumer preferences for comfort, well-being, and sustainability.

Navigator said the new product reflects its continued focus on innovation in tissue products while incorporating technologies intended to improve both product performance and environmental characteristics.