Navigator Expands Tissue Business in Europe Through Partnership With Procter & Gamble

The Navigator Company is expanding the international reach of its tissue business through a strategic partnership with Procter & Gamble (P&G), as it moves into additional European markets with established consumer brands.

Following the launch of tissue products under the Flash brand in the United Kingdom, Navigator said it is now extending the partnership into Spain and France with products marketed under the D. Limpio and Mr. Propre brands.

The agreement combines Procter & Gamble’s established household brands with Navigator’s manufacturing capabilities and tissue product development expertise. The company said the collaboration is aimed at delivering a more differentiated and higher value-added product offering for retail partners.

Navigator stated that the partnership supports its broader strategy to strengthen its position in the European tissue market while accelerating international growth.

The expansion into Spain and France marks the latest step in the company’s efforts to grow its tissue business across key European markets.