Paloma Launches High-Speed Production Line to Boost Toilet Paper Manufacturing Capacity

Sladki Vrh, Slovenia — Paloma has commissioned a new state-of-the-art processing line (Line 16) at its paper mill in Sladkogora, marking a major step in the company’s production modernization strategy.

The new line significantly enhances the company’s capacity to produce finished tissue products through advanced automation and digitalized manufacturing processes. Operating at speeds of up to 700 meters per minute, the line can produce up to 600 pallets, or approximately 648,000 rolls of toilet paper per day. The technology also improves energy efficiency, helping reduce the facility’s carbon footprint.

According to Paloma, the new system incorporates advanced packaging technology using more environmentally friendly materials, supporting the company’s sustainability goals while strengthening operational performance.

The investment in the new production line totals €12 million and forms part of the broader modernization strategy led by Paloma’s parent company, Eco Investment.

Milan Filo, President of Eco Investment, said the project reflects the group’s continued commitment to strengthening Paloma’s position in the highly competitive European paper industry.

“The launch of Line 16 is not only a technological upgrade but also a clear signal to our customers and partners that Paloma remains synonymous with quality and innovation,” Filo said. “With tens of millions of euros invested over the past nine years since we became the owners of Paloma, we have transformed the company into a strategic production hub and a leading provider in the Alps-Adria region and Southeastern Europe.”

Jernej Tovšak, CEO of Paloma, noted that the new line represents the third phase of major investments made since the company joined the Slovak SHP Group.

“The first investment included a new paper machine and warehouse, followed by a production line and automated rack warehouse. With the opening of Line 16, we have completed the first phase of the €40 million Paloma 4.0 project,” Tovšak said.

Future phases of the Paloma 4.0 initiative will include the installation of another production line and the expansion of the automated warehouse system. The company also plans to create around 30 new jobs as part of the investment program.

Through continuous modernization, Paloma aims to increase productivity and finished paper production capacity by approximately 30% by 2028, while raising added value per employee to around €81,200 by 2030.