Ravenwood Launches Linerless Apple Packaging In Uk

Ravenwood Packaging has introduced groundbreaking linerless apple packaging for a major UK retailer, replacing traditional plastic liners with direct-apply paper labels using pressure-sensitive adhesive technology. This innovation slashes plastic waste by up to 90%, promotes circular economy principles, and meets Europe's tightening plastic regulations while maintaining high-speed production line efficiency. The solution enhances label visibility, tamper-evidence, and recyclability for fresh produce, positioning Ravenwood as a pioneer in sustainable paper-based labeling amid rising environmental demands. Industry observers view this as a scalable milestone for reducing food packaging's carbon footprint, with potential expansion to other fruits and categories. The launch reflects accelerating shifts toward eco-friendly alternatives in the paper and packaging sector, driven by retailer sustainability goals and consumer preferences for greener options.​