Serpa Strengthens Strategic Alliance with Amberplam Through Sale of WRP-432 Packaging Machine

Serpa and Amberplam celebrate another successful chapter in their joint journey with the formalization of the WRP-432 Packaging Machine contract. This investment reinforces the mutual trust between the companies, which are already reaping the rewards of previous highly complex projects

The alliance between the two brands is characterized by constant innovation. The most recent milestone of this partnership was the implementation of the Converting Line with lamination for the production of large-format toilet paper and kitchen towels, a project that is already operating with excellent performance and delivering a superior standard of finish to the market.

WRP-432: THE MULTI-FORMAT SOLUTION

The key differentiator of the WRP-432 lies in its adaptability. Designed to be the heart of the finishing stage, the machine stands out for being multi-format, precisely handling both the toilet paper roll line—with quick and safe format changes—and the kitchen towel line, maintaining product integrity and volume.

This flexibility allows Amberplam to alternate its production according to seasonal market demands, without losing efficiency or setup time.

“With the WRP-432, Amberplam gains the agility needed to operate in different niches with a single team, consolidating Serpa as its first-choice technology partner,” says Ignacio Genta, CEO of Amberplam.