Suzano Announces Significant Pulp Price Hikes For January Across Major Markets

Brazilian pulp giant Suzano plans to raise its pulp prices starting January, targeting Europe, North America, and Asia amid ongoing market dynamics. Specifically, prices in Europe and North America will increase by $120 per metric ton, while Asia sees a more modest $20 per ton uplift, according to a source speaking to Reuters' Alberto Alerigi. This move by Suzano, one of the world's leading pulp producers based in São Paulo, reflects strategic pricing adjustments potentially influenced by supply constraints, demand recovery, or production costs in the global pulp sector. Industry observers note such hikes could impact paper manufacturers, packaging converters, and downstream supply chains, prompting buyers to reassess inventories and contracts early in the new year. As pulp prices fluctuate with currency rates, energy costs, and regional trade flows, Suzano's decision underscores Brazil's pivotal role in supplying over 30% of global market pulp, influencing pricing benchmarks worldwide. Stakeholders in the pulp and paper industry will monitor implementation closely for ripple effects on 2026 forecasts.