The Navigator Company Expands in Spain with Don Limpio Tissue Product Line

The Navigator Company has strengthened its position in the Spanish market with the launch of a new home care tissue line under the Don Limpio brand, produced and commercialized under license from Procter & Gamble.

The new range targets everyday household use and includes three-ply multipurpose paper rolls offered in two formats: a compact mini roll designed for quick cleaning tasks with high absorbency, and a standard version intended for more demanding applications. The portfolio is complemented by the introduction of Mr. Clean Kitchen Roll, sold in packs of three units and made with two-ply paper for strength and efficiency in kitchen use.

All products feature prominent branding elements associated with Don Limpio, supporting visibility and recognition at the point of sale. According to the company, the development of the line aligns with its broader strategy in the Iberian tissue market, focusing on industrial capability, product innovation, and sustainability.

The tissue products are manufactured using sustainably sourced raw materials, with an emphasis on durability and absorbency. Hermano Mendonça, Commercial Director of Tissue at Navigator, stated that the launch combines a well-established brand with advanced production technology and expertise across research, development, manufacturing, and marketing.

The rollout of the new Don Limpio range will take place progressively across Spain in the coming months, as the company seeks to reinforce its role as a supplier to the retail tissue segment in the region.